Mameshiba is a bean. A little dog bean thing. Or sometimes, a nut. There are lots of different ones: edamame, peanut, pistachio, azuki bean, jelly bean etc. It’s hard to explain, take a look:

Grumpy rabbit Mameshiba and a Babyshiba

Hm?

You can buy quite a lot of Mameshiba goods, keyrings, plushes, stationery etc. I really rather like the seasonal ones you can get in UFO catchers. At Christmas they had Mameshiba reindeer and in January, Mameshiba rabbits (year of the rabbit). He also appears in one of my favourite magazines,’ ねーねー: Cutest Character Magazine’.

Cute character magazine!

Mameshiba cartoon

Free gift!

And as if all this wasn’t cute enough, he’s also the star of some really rather adorable little short clips where he pops up and recites a little piece of trivia. Here’s one (with English text):

Cute!

Here’s another!

So you see, Mameshiba is awfully cute :)

(I wish magical little beans would pop up and talk to me when I’ve had to much to drink!)

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